WEEK 2 Damians Lecture

This week Damians lecture consisted of "How to structure from a brief to a project" 


Below are a few key points which I aim to take on board:

• Who are you targeting?
• Why are you targeting them?
• Where do they live?
• What do they do?
• Think about the language you will use to 

1. Talk to a group of people
2. Talk to a mas audience

This was interesting, and in line with the research that I had conducted, and this was the next that needed to be defined and summarised.

WEEK 2 YCN Brief ...Store Experience

PEACOCKS:
Yolanda and I went to Tooting Broadway to view the Peacock store.
I have never shopped in Peacocks before as I thought it was just for young children, and Yolanda has never heard of the store at all all before.

So for the both of us it was a shock to what we are used too.  I am a Dorothy Perkins girl, as I work in DP and purchase near enough all of my clothes from there, firstly due to staff discount and secondly their clothes are of good quality and alway on target with new trends.
As for Yolanda, she is very much a New Look girl, and most of her clothes are from New Look, and she likes them as there is good sales on and alway a good student discount.

We both went to the store with no expectations, and after seeing the front display, we were both confused on whom their actual target audience was, and why they had 2 identities.

Peacocks window display

Our visit consisted of:
Looking at the window displays
Looking at the offers within the store
Prints (posters, pos and sale signage)
The store Layout
The Bags
Clothes Labels
The Fitting Room
The Staff and their Uniform
The Mood of the store
The Colour Schemes
Their look and buy Mannequins

Further info on this will be presented in our presentation next week.

DOROTHY PERKINS:
We visited Dorothy Perkins in Croydon, and as soon as we entered the store there was a nice vibrant expereince, the staff was nicely clothed, with their current trend, which was displayed at the front.  The mannequins showed how to mix match key statement pieces.  The posters where displayed in a way that pulled the customers in to view that particular line clothing.
There was a big contrast and feel, style, form within Dorothy Perkins and visually hit their consumers and invited new consumers to purchase.

Dorothy Perkins Mannequins Display

NEW LOOK:

New Look Window Display

H&M:

H&M In-Store Display

Yolanda and I went to a cafe, and spoke through all our findings today, analysing each store, and their benefits and negatives, and what we can use and develop on to bring forth PEACOCKS brand awareness.

Later in the afternoon we received a message from Lavine, requesting if she could join our team, as we had done a vast amount of the research and we both had a similar thinking pattern to where we want to take this project through we both agreed to discuss with Lavine what she can bring to this team if we let her in, and why she approached us instead of the others.

WEEK 2 YCN Brief

I spent last week deconstructing the brief, and thinking of ideas and routes that can I can take full fill this brief.  I used my normal linear approach to start of with as seen below:

Brainstorm, by Nadine Brown

After creating this I realised that certain points made could in fact relate to the 7 narratives model from Propp, which Damian had spoken about in week one:

So I choose to deconstruct "Rags to Riches," as a theme generally and the expand from those points to relate to the Peacocks brief:

Brainstorm, by Nadine Brown

Rags to Riches as theme for Peacocks became an idea to which I felt could relate to ranges such as Casual to Formal.....The theme of dreams came from this, which linked to the ideas of Journey, this brought forth two more narratives The Quest and Voyage and Return, which will be explained further in a few a weeks as I feel these two Ideas are strong.

Before we had to present Yolanda asked if she could work with me, and from here findings she also had a similar idea to the way I was thinking, and told me a term called "Himono Onna," when explained further I could see how this could link into rags and riches 

Brainstorm, by Yolanda Ni

Brainstorm, by Yolanda Ni

YCN Peacocks Brief

I have chosen to work on the YCN Peacocks brief, as I feel this is where my heart lays. 

I will be working on this alone as there is not any one else that shares in the same interest in it as I do. 

So this has caused AZIDE to not work together on this particular brief, but we are still helping one another out when needs be. 

Peacocks Identity

The 7 Grand Narratives

During one of the lectures given in the week the model of "7 Grand Narratives" was spoken about. I write various notes on it, and on reflection realised how important this was to me....and how this could be feed through all work both theory and practical based. 

These 7 grand narratives is a good starting to point which the journalistic model of the 5W's and 1H system comes in to play, and allows you to use 1 ideas and explore it 6 different ways. 

The 7 Grand Narratives are: 

1. Over Coming The Monster

• A terrifying, all-powerful, life-threatening monster whom the hero must confront in a fight to the death. An example of this plot is seen in Beowulf, Jack and the Beanstalk, and Dracula, The Silence of the Lambs, Dracula, Jaws, Hansel and Gretel.

2. Rags to Riches

• Someone who has seemed to the world quite commonplace is shown to have been hiding a second, more exceptional self within. Think the ugly duckling, Jane Eyre and Clark Kent.

• Aladdin, Cinderella, Great Expectations.

3. The Quest

• From the moment the hero learns of the priceless goal, he sets out on a hazardous journey to reach it. Examples are seen in The Odyssey, The Aeneid, The Count of Monte Cristo, and Raiders of the Lost Ark.

• The Lord of the Rings, Apocalypse Now, Raiders of the Lost Ark,

4. Voyage and Return

• The hero or heroine and a few companions travel out of the familiar surroundings into another world completely cut off from the first. While it is at first marvellous, there is a sense of increasing peril. After a dramatic escape, they return to the familiar world where they began. Alice in Wonderland and The Time Machine are obvious examples; but Brideshead Revisited and Gone with the Wind also embody this basic plotline.

• Alice in Wonderland, Gulliver's Travels, Back to the Future, the Wizard of Oz.

5. Comedy 

• Following a general chaos of misunderstanding, the characters tie themselves and each other into a knot that seems almost unbearable; however, to universal relief, everyone and everything gets sorted out, bringing about the happy ending. Shakespeare’s comedies come to mind, as do Jane Austen’s perfect novels.

• All’s Well That Ends Well, When Harry Met Sally, Some Like It Hot.

6. Tragedy 

• A character through some flaw or lack of self-understanding is increasingly drawn into a fatal course of action which leads inexorably to disaster. King Lear, Madame Bovary, The Picture of Dorian Gray, Bonnie and Clyde—all flagrantly tragic.

• Hamlet. Carlito’s Way, Macbeth, Oedipus the King.

7. Rebirth

• There is a mounting sense of threat as a dark force approaches the hero until it emerges completely, holding the hero in its deadly grip. Only after a time, when it seems that the dark force has triumphed, does the reversal take place. The hero is redeemed, usually through the life-giving power of love. Many fairy tales take this shape; also, works like Silas Marner and It’s a Wonderful Life.

• A Christmas Carol, Beauty and the Beast.

As well as having 7 grand narratives, which can also be identified in the lovemark, and Propps' theory. There is always the counter to this, being Aristotles 6 dramatic element of drama.

I aim to apply this to the YCN brief that I have chosen to work on and also the Project Brief with MA Management

Create and Innovate: Project Brief

So the brief set states "As part of a multi disciplined design team you are being asked to developed a new consumer product or service and associated brand identity that i a response to an every day problem, issue or irritant that you have experience."

So the key element for this is to "identify and get to the heart of the TRUE PROBLEM."

We are all very much excited about this particular brief and have already started brainstorming as a group and individually.

* As this is a competitive brief I will not post everything up on weekly basis, but will keep up to date with things I feel I can talk about.

Semester 2 Brief with MA Management

MA Graphic Design and Management

So after a long discussion, AZIDE (myself, Jason and Yolanda) have joint force with an MA Management group, which consists of Jerry, Gabriella and Andre, alongside this Jamie from (Amaze aka Minotours) has also joined. 

So for the semester we have a group of 7, and we are looking forward to this exciting part of the semester. 

We had a big discussion at lunch time yesterday (which I recorded) and we all introduced ourselves, shared our interest, strengths etc, and what we aim to get out of this. 

We discussed the new brief, which Damian gave to us, and have already set up a day where we are heading into london to do some primary research so that we are able to come up with a few ideas, suggestions and problems that we can deconstruct to brainstorm themes and ideas for the new brief set.