As stated in a previous brief this team consists of 4 Graphic Designers and 3 Project Managers.
WEEK ONE:
We got to know one another (*sound clip made)
This method allowed us to feel very at ease with each other straight away
We discussed the brief, and deconstructed it to understand the objective and outcome that is to be expected.
We came up with various methods of research,
1. Asking the public
2. Individual brainstorms
3. Breaking it down into categories
So we headed down covent gardens with a quick poster we all made, and below are a few images and a small video clip of the day:
This strategy had its good and bad points, but opened our eyes more on way we ned to reach out to the public.The down fall to this method was that it was not cumulating a specific target audience, and literally was points jotted down by passer by.
WEEK TWO
So I created a questionnaire based on everything we had spoken about on saturday whilst in covent gardens.
I showed the group and they where happy with it, we posted this up on our FB walls, and created a link to it on Survey monkeys, also made hard copies to give out
The Survey Monkey Link:
http://www.surveymonkey.com/s/WJLS53D
I took it a step further by texting friends and making a mini poster and adding it to my FB wall, allowing others to comment.
We came together on Thursday...as this would be the end of week two, to discuss our findings, further research and ideas to which we could start a full on idea generation on at least two Ideas.
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