WEEK 2 YCN Brief ...Store Experience

PEACOCKS:
Yolanda and I went to Tooting Broadway to view the Peacock store.
I have never shopped in Peacocks before as I thought it was just for young children, and Yolanda has never heard of the store at all all before.

So for the both of us it was a shock to what we are used too.  I am a Dorothy Perkins girl, as I work in DP and purchase near enough all of my clothes from there, firstly due to staff discount and secondly their clothes are of good quality and alway on target with new trends.
As for Yolanda, she is very much a New Look girl, and most of her clothes are from New Look, and she likes them as there is good sales on and alway a good student discount.

We both went to the store with no expectations, and after seeing the front display, we were both confused on whom their actual target audience was, and why they had 2 identities.

Peacocks window display

Our visit consisted of:
Looking at the window displays
Looking at the offers within the store
Prints (posters, pos and sale signage)
The store Layout
The Bags
Clothes Labels
The Fitting Room
The Staff and their Uniform
The Mood of the store
The Colour Schemes
Their look and buy Mannequins

Further info on this will be presented in our presentation next week.

DOROTHY PERKINS:
We visited Dorothy Perkins in Croydon, and as soon as we entered the store there was a nice vibrant expereince, the staff was nicely clothed, with their current trend, which was displayed at the front.  The mannequins showed how to mix match key statement pieces.  The posters where displayed in a way that pulled the customers in to view that particular line clothing.
There was a big contrast and feel, style, form within Dorothy Perkins and visually hit their consumers and invited new consumers to purchase.

Dorothy Perkins Mannequins Display

NEW LOOK:

New Look Window Display

H&M:

H&M In-Store Display

Yolanda and I went to a cafe, and spoke through all our findings today, analysing each store, and their benefits and negatives, and what we can use and develop on to bring forth PEACOCKS brand awareness.

Later in the afternoon we received a message from Lavine, requesting if she could join our team, as we had done a vast amount of the research and we both had a similar thinking pattern to where we want to take this project through we both agreed to discuss with Lavine what she can bring to this team if we let her in, and why she approached us instead of the others.