Create and Innovate: Project Brief

So the brief set states "As part of a multi disciplined design team you are being asked to developed a new consumer product or service and associated brand identity that i a response to an every day problem, issue or irritant that you have experience."

So the key element for this is to "identify and get to the heart of the TRUE PROBLEM."

We are all very much excited about this particular brief and have already started brainstorming as a group and individually.

* As this is a competitive brief I will not post everything up on weekly basis, but will keep up to date with things I feel I can talk about.

Semester 2 Brief with MA Management