Whittard - Breakdown of our idea & Identity - sketches and print (evolution)

Evolution - Setting our own specification 

So we had set our own specification for the evolution route, and already felt that this was a very strong ideas.....loads of ideas and developments began extremely early on with the brief...

Our main aim for this was "BRINGING BACK THE BEST OF BRITISH" this was the easiest line I could think of at the start, and we carried this through right through to the final production. 

IDENTITY - We used the typical old English gentlemen's beard to replicate the "W" for Whittard, which firstly would be iconic and secondly add a sense of humour. 

Sketch of Whittard identity

We made several styles for this and even asked the public whilst we were in Costa and Starbucks, and every person that we had asked all understood throughly what we were doing, and started stating their own opinions on which one was better and why..and so as we wanted HUMAN TRUTH, EXPERIENCE and get the target audience INVOLVED, we listen to their advice and went with the majority.