END OF SEMESTER ONE

I think the best way to end my first Semester on a quote which really did inspire by Damian..

"When I was young I was told that God made the world in 6 days....What can you do in 3 weeks!!!"

Really gets you thinking does not it.

Quote by Damian Chapman, 2011

These past few months have been a fantastic experience.  I have learnt a lot about myself, my creativity, working alongside others and developing more as a designer and designing for designers as well as non designers.

I am to head in to Semester Two the way I have successfully ended semester one, and look forward to collaborating with MA Management.

WE WON!!!!

Our time won the presentation, and this was fantastic.  We put so much hard work, time and effort into this.  Taking into hand all the feedback which both Damian and Inje had given to us over the course of the weeks from our first presentation as a creative team through to the final for this semester. 

Whittard - Brand Manual fo Presentation

Below is the link to the brand manual that I made along side the presentation and the boards

http://issuu.com/nbrown88/docs/brand_manual_evolution1a12?mode=window&backgroundColor=%23222222

Presentation Boards

To view Presentation boards please view link below:
http://issuu.com/nbrown88/docs/boards1a2?mode=window&backgroundColor=%23222222

A few bits for REVOLUTION

The alternative to evolution was revolution, and similar to the previous posts I am not going to show all processes, documentations and execution this can be viewed at:


http://issuu.com/nbrown88/docs/presentation_week_31ac?mode=window&backgroundColor=%23222222



But the idea for revolution was basically looking into the idea that Britain is very much a multi cultural society now, and wanted to bring this through.

Whittard Revolution Identity

Stencil Designs 

Revolution Packaging

EVOLUTION - Whittard

I am not actually going to put everything up, but to view more from the evolution section of rebranding Whittard, please see link below 
http://issuu.com/nbrown88/docs/presentation_week_31ac?mode=window&backgroundColor=%23222222

Whittard - Sketches, Print and Packaging (evolution)

Sketch 

Print 

The idea of using iconic British people and symbols, works so much better than expected, especially in print, and keeping in with the idea of British Humor and icons. 

Whittard - Breakdown of our idea & Identity - sketches and print (evolution)

Evolution - Setting our own specification 

So we had set our own specification for the evolution route, and already felt that this was a very strong ideas.....loads of ideas and developments began extremely early on with the brief...

Our main aim for this was "BRINGING BACK THE BEST OF BRITISH" this was the easiest line I could think of at the start, and we carried this through right through to the final production. 

IDENTITY - We used the typical old English gentlemen's beard to replicate the "W" for Whittard, which firstly would be iconic and secondly add a sense of humour. 

Sketch of Whittard identity

We made several styles for this and even asked the public whilst we were in Costa and Starbucks, and every person that we had asked all understood throughly what we were doing, and started stating their own opinions on which one was better and why..and so as we wanted HUMAN TRUTH, EXPERIENCE and get the target audience INVOLVED, we listen to their advice and went with the majority. 

Whittard - Idea Generation

The brand that we choose was Whittard (a coffee and tea specialist) that has been around for 125 years. 

In 2009 they went into administration, but recently at the start of 2011 the have re-opened stores. 

Not much has been changed to their identity, their values, packaging etc.....and most of all they still have NO campaigns or print based recognition.  

The only new thing to Whittard is that they now have a website where you can purchase products...BUT once again no one knows this as it has not been advertised....even to those that religiously shop at Whittard. 

I am going to condense as much as I can...by highlighting the most relevant bits to what I have done over the first 2 weeks of a three week brief. If you want to view the full PDF presentations please view at:

Creating a SWOT analysis on Whittard was a key element to rebranding Whittard for both Evolution and Revolution, so that we cant understand the brand internally and externally.

Whittard SWOT analysis

Because Whittard is originally a British Brand, we wanted to bring this through via experience through its  Identity, Store Experience, Packaging, Direct Mail, Print, etc....and so we made a brainstorm of words, and iconic people and places in London:

Iconic Britain Brainstorm 

This opened our eyes to routes we could take, and enabled us to think about a list of themes that we could endeavor in: 

Possible themes to pursue

So after looking and listing theme ideas, we opted to go with British Humor, which was something that straight away as a team we connected ideas ever so quickly, and already had a vision of what we wanted to do.  

CHANGE A REPUTATION

Once receiving this particular brief, the first thing done was breaking down and deconstructing what exactly is being asked. So below a simple version (very basic) of a info graphic - (a more detailed one will be viewed later)

Quick Info graphic detailing the basic expectations for the brief - By Nadine Brown 

Sooooo

I have not actually up dated for a very long time BUT I promise its been worth it. 

After the Epsom and Ewell brief..Team Azide had a reflection period - with regards to how strong we are in making decisions..such as allowing others into the group, etc...as we were faced with a difficult situation within the last brief. 

Anyway, we have over come it and we now know what is what.

We were given a FANTASTIC BRIEF...which at the time of it being given I was actually SUPER EXCITED, as for the other two members they were ever so weary about it....but I won them round, that this brief is going to be tough BUT fun!!

So the next few posts literally show our journey and processes to full filling the last brief of Semester One (Change A Reputation)