Tuesday, 11 October 2011

BRIEF ONE: (WEEK TWO) IDEA GENERATION

Wire Framed brain sketch


We had our presentation this week, showing our ideas and background to it. 
I feel it went well this week, and the weaknesses that I have outlined in the presentation we developed on successfully, such as delivering the presentation without cue cards, and to have limited points per page. 
Below is a link to the full presentation:
Feedback was given to our group, which we all made a note of.  This week we individually took in the comments from different perspectives, so currently there are mixed opinions on developing this. 
We quickly reviewed the other groups  work such as
Amaze, Magique, Fog and (the new formed group)
We looked at the strategies of delivering, and the method/narratives with regards to their website and their identity. 

We also applied a quick SWOT analysis done very roughly and have now gone away on ideas such as

1. how we can communicate with a mass audience (as the design and the content we currently have was seen as relating to one audience (which were designers))
2. What do we want to say about OUR creative team
3. What message do we want to give out 
4. The idea of taking "people" on a journey

The way we work as a group definitely has a good chemistry, and when either one of us have a problem, or do not feel comfortable with an idea or how things are going we speak up and we try to address the problem, so currently we are try to establish a story/narrative behind our web site, as one member feels this needs to be address, and I do also think this is a true and valid point.  
Literally a week left to the final presentation ....... :)

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